Case study:Achates Fundraises: Royal Academy of Dance

Esther McLaughlin, Director of Development, RAD

The Royal Academy of Dance (RAD) has been teaching the world to dance for 100 years. The company has a passionate commitment to excellence in all aspects of the teaching and learning of dance, and in particular ballet. It is a global leader in the initial and ongoing education of dance teachers, and the country’s leading body for dance examinations.

As RAD celebrate its centenary year, it is seeking to ensure that the organisation is equipped and positioned to face the challenges of the next one hundred years. A crucial aspect of this will be relocating to a new global headquarters that will revolutionise the Academy’s offer to students at our home base in London and support activity growth across the country and the world. Achates worked with RAD in 2019 and 2020 to lay the foundations and support the campaign until a Director of Development was appointed. Commencing with a Fundraising Feasibility Study, which was followed by a Combined Capital and Revenue Fundraising Strategy to take the organisation through the period of the campaign and beyond, Achates also supported RAD with prospect research, bid writing and donor cultivation. The new RAD Headquarters will open in autumn 2021.

Subtitle

The Royal Academy of Dance – new Global Headquarters, Battersea.