Case study:Achates Fundraises: Alexandra Palace
– Katherine Harding, Head of Development, Alexandra Palace
Photograph by Lloyd Winters
February 2024
Alexandra Park and Palace Charitable Trust cares for a Victorian Palace and 196- acres of public parkland at the heart of Haringey, North London. ‘Ally Pally’ showcases innovative entertainment in its Grade II listed Park and Palace, providing great experiences that enrich lives, forever.
In 2023 Alexandra Palace celebrated its 150th birthday and embarked on a 10- year vision to establish the Park and Palace as a sustainable home for everyone to experience inspirational culture, world-class entertainment, unique heritage, life-enriching creative and educational opportunities and restorative green space.
As the organisation approached a new phase of capital works, it needed to analyse and understand the likely sources of contributed income, including the timeline and cultivation required.
Achates undertook a research project to assess the prospect pipeline for capital and revenue fundraising and made a series of recommendations which could underpin the organisation’s fundraising strategy across the next 2-3 years.